World Vegan Month: Singapore Events & Promotions

November 2025 marked Singapore's most ambitious World Vegan Month yet, with over 200 participating businesses, a national awareness campaign backed by the Singapore Food Agency, and sold-out events from Sentosa to Sembawang. Here is a look back at what made it memorable — and what it means for the future of plant-based living in Singapore.

• 🎉 200+ Participating Businesses — A New Record: For the first time, World Vegan Month in Singapore saw participation from heartland hawker centres, not just CBD restaurants. Toa Payoh Central, Jurong West, and Tampines saw dedicated plant-based pop-ups and stall takeovers throughout the month. The economic reach of November's campaign was estimated at S$4.2 million in plant-based food sales — a sign this is no longer a fringe movement.
• 🎓 Education Events That Reached Thousands: NUS hosted a three-day symposium on alternative proteins and food sustainability, drawing 1,800 attendees including students, policymakers, and industry leaders from across Southeast Asia. Foodbank Singapore partnered with SG Vegan Community to distribute plant-based nutrition guides in four languages — English, Mandarin, Malay, and Tamil — at community centres islandwide throughout November.
• 📱 #VeganNovemberSG Went Viral Across Platforms: The hashtag #VeganNovemberSG accumulated 2.1 million impressions on TikTok and Instagram across the month. Top content creators including @feedmefiona, @thebigsqueeze.sg, and @plantforwardsg produced dedicated series throughout November. The single most-viewed video — a 60-second hawker centre vegan challenge — reached 740,000 views and sparked dozens of copycat challenges from creators around Singapore.
• 🤝 Major Institutional Commitments Made This Month: Three hospital groups — Parkway Pantai, IHH, and NUHS — signed pledges to reduce animal protein in patient menus by 20% by 2027. Grab Singapore pledged to label all plant-based options clearly across its food delivery platform by mid-2026. These institutional shifts have outsized impact compared to individual consumer choices because they change what millions of people eat by default every single day.
• 🌱 Long-Term Legacy: What Actually Changed After November: A three-month post-event survey by SG Vegan Community found that 28% of people who tried vegan food for the first time during World Vegan Month continued eating plant-based meals at least twice weekly afterward. New vegan-friendly businesses that opened in Q4 2025 cited the month's momentum as a direct factor in their decision to launch — a genuine multiplier effect beyond the month itself.

World Vegan Month 2026 planning is already underway — get involved early by registering your business or signing up to volunteer at sgvegancommunity.net/events before spots fill.